PERSIL
project type.
performance creative
role.
designer | animator
This two-part project began as a restructuring assignment for four 6-second spots the client felt lacked clarity and brand presence. Working only from the final delivered assets, I re-edited the sequences to establish a clearer narrative and introduced an endslate-first structure to immediately anchor product recognition and context within the first seconds of the spot.
The second phase involved creating a CTV canvas design highlighting the brand’s partnership with Costco. The final layout balances both identities by giving the Costco logo meaningful visibility while maintaining strong Persil branding and prominent product presence.