I created ongoing batches of social media cutdowns from influencer content, with a focus on optimizing each video for platform performance and engagement. This involved identifying the most impactful moments that communicated the brand message, trimming and restructuring the footage for concise storytelling. Each edit was resized for multiple aspect ratios and adjusted to ensure all key visuals stayed within platform-safe zones, while captions and brand graphics were incorporated to improve clarity, accessibility, and visual consistency across deliverables.