Maggie Valley Yurts is a boutique cabin and yurt rental company nestled in the mountains of Western North Carolina. I was tasked with creating a logo that reflected both the rustic charm of the region and the contemporary feel of their unique accommodations. Inspired by the surrounding landscape, I incorporated minimal linework that reflects the traits of the landscape to create a clean, versatile mark. The result is a logo that feels both grounded and elevated capturing the spirit of escape, comfort, and nature that defines the Maggie Valley Yurts experience.