This brand’s bold name and an energetic spirit called for a logo inspired by vintage typography, I developed a custom wordmark featuring retro bubble-style lettering to give the brand a playful, approachable feel while still feeling strong and memorable. The design process included exploring multiple letterform styles and experimenting with color to strike the right balance between nostalgic charm and modern appeal. The final logo captures the brand’s lively, experimental vibe, perfect for a company that’s all about sparking energy.